Club / Bar Work

This next set of work here I also did while I was working for Fuzz Design. My brief was to design some A0 posters for the nightclub Funky's which has now renamed itself Mode.

As it was near Christmas they wanted 2 posters. They wanted one for Boxing Day and one for New Years Eve.! Obviously these are big events so my posters really needed to stand out and be eye catching.

Above is the Boxing Day poster I designed for them and they really liked what I had done. The event was called 'Boxed Off', so I managed to find a vector of a gift wrapped box in which I then took into photoshop and developed this image so that it was suitable for a nightclub promotion. They really liked the font choices I chose on this design and I personally think this was one of my strongest pieces of work to date. I think the colours work very well together and it is a very eye catching poster.

The next poster I designed for Funky's was their New Years Eve poster. The colours on this poster I think work fantastic together. The font I have used is bold and very legible and even found a scrabble like font for the main headline. Again I found a beach girl vector and took her into photoshop and mixed it with a bit of a halftone and what came in handy for both these posters were my brushes in photoshop as I have tonnes of extra brushes and they can come in handy for clients like these. The client really liked this as he thought it was different to what was out there but was still very potent.

With the New Years Eve poster they also wanted tickets to sell for the event. The tickets we produced for them was a tear off ticket. The two blank white circles at top of ticket is for the company so that they could number the tickets, and if you look closely enough you can see the tear off line. All i did was took the design of the poster and cropped the top end of it and used it has the ticket. The company also used the Boxing Day poster and the New Years Eve poster and they had some flyer's printed so they were also handing these out as well. They loved both posters, flyer's and tickets and both events was a success as I attended the New Years Eve one and had a great night best part of it was seeing my work on the walls and seeing my flyer's getting handed out.

Another brief I received from Fuzz Design and I think this was before the poster I have just shown you for Funky's, was for a company called 'Cube' who were a bar just up the road from Funky's. This is where people head before they go down to Funky's. This was going to be on a flyer for them to hand out. The first thing I looked for, for this poster was an abstract cube or cubes. I found these fairly quickly so then I looked for a vector or an abstract woman. My idea for this flyer was to keep it abstract and eye catching. I think the font choice I chose has worked very well with the poster as a whole and I think the colours work very well together and compliment each other.

This is another flyer I produced for Cube and in the end they wanted it as a poster as well, the reason been they liked the flyer so much and wanted to show it bigger outside their bar. This event was called 'Dissolved' so my idea was to try make the images and text I was using to look like it was dissolving. I managed to do this effect in photoshop and was really happy with the outcome as i think the colours work fantastic together. Another potent poster for a nightclub / bar in which the client was very happy with.

V.I.P Hair / Nails / Beauty

This next set of work is when I was in my final year of University. I Managed to sort myself out some Work Experience at a Graphic Design company called Fuzz Design. It was here I worked for 6 weeks in a row apart from one day a week in which I had to go into University on that day. Everything I did here went towards my grade at the end of the year as I was not in University so in a way it was like a project on its own.


I Managed to get a few of my designs from them to show you my work I designed for real clients and not a brief like i was used to doing. This was not my first bit bit of experience as I worked for Suburb Magazine before this and Urban Concept throughout the summer. Unfortunately I was unable to get any of my work from these companies. So I already had a bit of experience in the industry before going to Fuzz Design, I think this helped me in getting the placement. When i was going for the placement Fuzz had a proper interview process in place in which I had to sort my portfolio out with my best work and in the end they liked what I did and they were even happier at the fact i was telling them how I did the designs and why.


So my first bit of work from Fuzz was for a company called V.I.P Hair, Nails and Beauty. I did 3 posters for this company and if I can remember correctly they were very happy with the posters I had created for them. Below are the 3 that i designed let me know what you think.

This was the first one that I produced for them. This was advertising eyelash extensions, the price had been reduced to £35. I really like this poster, I focused on making the eyelash photo in which the company sent us as the main focus of the poster having them so it bled off the page. I then added text at the top and bottom of the poster so it did not overlap the eyelash extensions. This was a big A1 poster they were using to put in their shop window.

The second one V.I.P wanted was to advertise that their company now sell vouchers for the shop. They wanted to advertise this as it was coming up to christmas at the time and wanted people to buy friends ad family vouchers to use after christmas. My company had already designed the vouchers before I had got there so they wanted me to produce the poster for them. So seen as though it was christmas I found a nice christmas vector to use as the background to the poster, all I then needed to add was the vouchers we had already designed so them and the logo was just a drop in. I then added a nice thin font in the middle of the poster below their logo to complete the poster.

The last poster I designed was for a christmas gift guide in which I also designed but was unable to get the file for. They liked the image I used on the gift guide so they wanted me to use on the poster as well. Like i say I had already designed the gift guide so all i needed to do was drop all the components on to an A1 poster. The women dressed as an Angel is an iStock image and the flakes and baubles are vectors that i had found. This is a really nice poster again to fit with the time of year been christmas.

Re-branding Bradford

This is the last of my University work that I am going to put on my blog. In this brief I decided to Re-brand Bradford. I wanted to advertise Bradford in a way like it has never been advertised before. 


So the first thing I decided was to use the big attractions in and around Bradford, I used the likes of Salts Mill, Cartwright Hall, Bradford Gallery and Bradford College. I then went out to take photographs of these and created some very dynamic shots of the grounds, in and around them.


I then brought these back to the print room and created some great effects using Screen Printing, overlapping images of each and using different colours and stencils to see what type of effects I could get.


I then took these prints and scanned them into my computer and experimented some more to see how I could develop these prints into final pieces of work. Below are some of my final posters I used and some of them are in context as well to show you how they would look out in the streets.

This was one of my posters i created. All information needed is on bottom in a bar. I am much more happier with the typefaces I used in this project than in my last one. Shows the development of myself. This I got from my screen print on black paper, I then added a slight blur to make the image a bit more potent. The strap line i decided to go with was 'Bradford Culture and Industry Through Creativity'.

I think this is a really potent strap line to go with my posters and it fitted the bill well in how i wanted to advertise Bradford in my campaign.

Above is my poster in context. As you can see i have not advertised Bradford in Bradford. The idea of it all was to try get people to visit these attractions from all over the country and even for foreign people travelling the world. So above i decided to advertise this one in Euston tube station in London.

This Poster above is of Cartwright Hall. The purple really stands out in this for me and with the blur on there it really helps bring the poster out, very eye-catching. This time I used a purple bar at the bottom as that fit with the colour of the poster. This in my eyes was my strongest poster and this at the beginning was exactly how I saw myself 

Re-branding Bradford.

As you can see from my poster been in context above I decided to go global with this poster and advertise it in Times Square, New York. If Bradford was going to get noticed anywhere it will not be missed on one of the billboards in Times Square.

I did do many more as it was a campaign but these two were my favourite. I did enjoy this brief and did really well, and I even went for a meeting with one of the Heads of Bradford Council. First to see how Bradford was advertised by them and then at the end because they wanted to see my final outcomes of the campaign. They liked what i had produced but nothing went any further they also said how i could have improved and i took all that on board and used this in future projects.

Virgin Atlantic

This bit of work here is from my final year at University. Basically Virgin wanted the company to be advertised in a completely different way to how they are normally advertised, and at that moment in time they advertised their company through hot looking models dressed up as air stewardesses'. I can understand them doing this if their target audience was just the males out there but what about all the women? The women out there will not like this advert as much as the men did and that's a fact.


I decided my target audience would be the higher class folk. The people that are most likely to travel first class with the company. The reason for this been was the fact that they would know and appreciate Art & Design because the people that travel first class are the higher end folk in which these sort of people buy "The Guardian" in which there is Art & Design booklets in them all the time.


I decided to advertise Virgin by wanting designs that were very potent and maybe abstract. Here is what i came up with.

In my research i managed to obtain a press release directly from Virgin Atlantic. I got in contact with the Head Office of the company and they sent me some very useful information. The most important bit of information which pieced it all together for me was there was a list in the press release of all the names of every plane Virgin Atlantic had. Richard Branson himself had named each and everyone of his planes. As you can see above one of the names of the planes names was 'Pretty Woman'. Once i had the name of his planes i just needed a strap line to go with the name. 

Above is my poster in context. I took a photo of the an ad-shell and placed my photo within the ad-shell to show you how it would look out there on the street. I think if i was walking through town i would stop and have a read of this, Very eye catching. 

Another one of his planes was called 'Plain Sailing' so an easy strap line for me here. Now I have been in the industry I do look back at some of my work especially my font choice and say to my self what was I thinking. Especially in this brief my font choices were not brilliant but i do like the design work and its just to show people how far I have come since then.

Above is my poster in context again. The effects i tried to create was as if the plane was moving. I tried to show movement through design. The top Poster especially shows this, as if the plane is flying directly above your head and there are sound waves coming down from the plane. The poster above, with the red zig zag i tried to show the planes flight path weaving through the skies. 

I was very happy with my outcomes for this project and received a very good grade if I could change anything from this project it would be the typefaces on my posters. But i suppose that all comes with experience in the industry and now I am lucky to have this and try to pass on my advice when possible.

MTV Virus

I think the first thing i will put on to my blog is from a brief that i first did in my 2nd year at University. we had to find a way to advertise MTV and it had to be entirely different to what had already been done. I decided to go down the path of a "Virus". I was going to give MTV a Virus and it was going to spread.


The first thing i did was got hold of a spirograph set and started using the spirals and all the different coloured pens as i thought once i got all these manipulated on the computer they would look very potent and i was right. The next thing i needed was a strap line to go with them and after a massive brain storm i narrowed it down to about 4 or 5 and used most of them. The strap line i ended up choosing was "Virus with Attitude". You will see why when you see my work below. i wanted to get a very potent dynamic look that was right in your face, and this would spread all over the county and world.

 

This was my final design. all this was created from a spirograph. Below it shows them in context. There are just 2 here but i did spread this Virus all over the World. It shows it contaminating the Bradford College Sign here.

 

and here the virus is attacking the town hall steps in Bradford. i think this worked out really well but i wanted to show it spreading in another way other than a spirograph so i came up with trying to spread it using typography. little trick at first but got there in the end.

So below are a few of my finals that i handed in to show the virus by typography. I was very pleased with both outcomes and in the end got a good grade for this project.

So the first one above i continued to use words such as "Attitude" and words like "Fuck U" because these are what MTV is all about. They are always swearing in programmes like Jackass and Sweet 16 and many more so the majority of people that watched MTV are guarantee to swear at some point during the day so i thought it might be the best way to connect with my target audience.

So as you can see the typography is spread all over the photography images i had taken to use with my typographic words i had chosen. so there are all sorts of letters scattered about the photo but the main word that stands out is the word i have chosen to represent my typographic virus. On the work above and below the word been "Fuck U" but with different effects to the photo.

As you can see the shot of the photo plays a big part in the final poster been as potent as it is. The effects i used to get them like this i did in photoshop and i think they look great and i was very happy with my outcome and obtained a decent grade at the end of it all.